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Craig David - Trust Me

June 20th, 2008

by Bambi Weavil

Craig David Trust Me album cover

Craig David

Trust Me

Official Site: http://www.craigdavid.com

Official MySpace: http://www.myspace.com/craigdavid

Thirteen million albums sold and ten solo top ten hits, Britain’s most accomplished R&B-pop performer, the outstanding Craig David, doesn’t need to prove anything. However, Craig has one hot summer release, Trust Me, that has feel-good pop/dance beats without any feeling of being preconceived.

The dance-sampling lead single, “Hot Stuff (Let’s Dance)”, was approved by David Bowie, is going to bring the crowds to the dance floor. “Hot Stuff” leads into two favorites, “6 0f 1 Thing” a disco, horn-filled, R&B song that continues the party mood. “Friday Night” is fun like a throwback jersey with the hot piano ending, but I expect it to be remixed heavily in the future. “Hot Stuff” could easily describe Craig’s sound created on Trust Me, the perfect soundtrack for a fun weekend with your friends.

Craig introduces us to a new talented singer named Rita Ora with R&B/soul track “Awkward,” about the reflection of letting go of someone too soon. “Just A Reminder” reminds me of past Craig David records, and he doesn’t abandon his dependable R&B sound with songs like “Just A Reminder,” “Officially Yours” and “Kind Girl For Me.”

“She’s On Fire” has a reggae meets hip hop feel, perhaps influenced by being in Cuba while making the album, and this is another song that could be remixed and released on mainstream radio. “Don’t Play With Our Love” is one of the weakest songs on the album, even though he musically experiments with the instrumentals by bringing in rap as a foreclosure, it doesn’t seem to work for me.

“Top Of The Hill” brings more of Craig’s strong storytelling songwriting abilities out and this would be interesting if Craig decided to take it more down to a Sheryl Crow/Elvis Presley acoustic path.

“This Is The Girl” is a collaboration with London rapper Kano, and even though this has become a hit before the album was ever released, this was the perfect track to end Trust Me on - a reminder of Craig’s musical vision: open and unlimited, honest and balanced, from the hot dance floor tracks to the dependable R&B sound that has made him sustainable and dependable. This record seems like the album that Craig has always wanted to make.